Demand and field marketer with 10 years building pipeline for B2B

I've spent nearly a decade building pipeline for B2B SaaS companies in data infrastructure and cybersecurity — categories where the sales cycle is long, the product is technical, and the buyer takes real convincing. As a former CMO of mine put it: "We're not selling toasters!"

Mostly, I find where marketing stops turning into revenue, and build the systems that fix it. That means getting sales and marketing pointed at the same goals, finding where the real leverage is, and building a funnel that holds together from first touch to closed-won — then testing my way toward what works.

I also think a lot about where this is all going. Volume used to be an edge; AI made it cheap to produce more of everything, so it isn't anymore. The advantage now is knowing where to place your bets — sharper insight, sharper positioning, and buyer trust you can't fake. The marketers who win will use AI to multiply good thinking, not replace it.

I'm always up for a conversation about sales plays, digital field programs, GTM, or what it takes to build durable growth in complex markets.

Outside of work, you'll find me hiking around LA, reading, or dragging my husband to try a new restaurant — usually with our daughter and (sometimes with) our Aussie Doodle in tow.